You don't have to be a creative genius or graphic designer to craft a sticky presentation. This practical guide will give you a Chip and Dan Heath's insider tips for creating compelling and memorable presentations.

Want an easy reminder of the book's key concepts? Download this reference tool and hang it up near your desk. SUCCESs will always be nearby.

Need a contagious idea that spreads on its own merits? In this audio lesson, Chip Heath reverse-engineers urban legends and discusses how you can steal their playbook to make your own ideas more viral.

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions.

Job interviews. "Branding" yourself at work. College essays. Online dating. In all of these situations, you've got to compete for attention. In this audio lesson, Dan Heath offers advice on standing out from the pack.

As a teacher, you're on the front lines of stickiness. Every single day, you go to work and try to make ideas stick.

Want an easy reminder of the book's key concepts? Download this one-page reference and tack it up.

You've read the book. You want to take the next step. In this invaluable workbook, the Heath brothers provide guidance about how to translate the concept in Switch into real-world change at work.

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? Read the first chapter of Switch, in which Chip and Dan Heath grapple with the answer to that question and suggest ways to make hard changes easier.

Using Switch as part of a book club or reading group? Use this Reader's Guide to help spark discussions about the text.

Are you on the front lines of change at work? Download this podcast from Chip Heath and get some inspiration about how to lead the way.

What makes customers care enough to embrace your offering? And how can you make it easier for them to buy? In this short podcast, Dan Heath discusses how marketers can make use of basic principles of behavior change.

Want to change the world? It starts with behavior change. Dan Heath, in this podcast, provides the game plan you need.

Are you thinking about change in your own life, or helping a family member to change? Chip Heath gives an overview of some strategies that could help you make a switch.