The Book: Made to Stick

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Made to Stick Quotes
"It will join The Tipping Point and Built to Last as a must-read for business people."
- Guy Kawasaki
"For anyone with good ideas who wants to capture an audience."
- Time
"Anyone interested in influencing others -- to buy, to vote, to learn, to diet, to give to charity or to start a revolution - can learn from this book."
- Washington Post
"If you have not read the Heath brother's debut book, Made to Stick, drop everything, buy it now and read it right away (yes, it's that good)."
- Montreal Gazette
"A savvy analysis of the reasons some ideas find traction and others fade away. Use the Heath"s tricks to pump up your own volume, even if it's just with the kids."
- People
"If nobody listens when you're trying to share important information, this book is for you."
- Psychology Today
"[The book's] utility is what separates Made to Stick from the books it's indebted to-The Tipping Point and Freakonomics ... unlike its forebears, it goes old-school. It emerges as a how-to book-very nearly a self-help book, whether for organizations or individuals-just like thousands before it, only far better."
- Christian Science Monitor
Made to Stick Honors

#1 on the Top 10 Business Books of 2007
- Canada's Globe and Mail newspaper

#2 on the Top 10 Business Books of 2007
Amazon.com's Editors

Top 100 Customer Favorites list of 2007
(ranked #26 across all categories) by Amazon.com readers

Best Business Books of 2007
The Miami Herald

Books You Should Have Read in 2007
Ad Age magazine

Top 10 Books on Innovation for 2008
BusinessWeek