"It will join
The Tipping Point and
Built to Last as a must-read for business people."
- Guy Kawasaki
"For anyone with good ideas who wants to capture an audience."
- Time
"Anyone interested in influencing others -- to buy, to vote, to learn, to diet, to give to charity or to start a revolution - can learn from this book."
- Washington Post
"If you have not read the Heath brother's debut book, Made to Stick, drop everything, buy it now and read it right away (yes, it's that good)."
- Montreal Gazette
"A savvy analysis of the reasons some ideas find traction and others fade away. Use the Heath"s tricks to pump up your own volume, even if it's just with the kids."
- People
"If nobody listens when you're trying to share important information, this book is for you."
- Psychology Today
"[The book's] utility is what separates
Made to Stick from the books it's indebted to-
The Tipping Point and
Freakonomics ... unlike its forebears, it goes old-school. It emerges as a how-to book-very nearly a self-help book, whether for organizations or individuals-just like thousands before it, only far better."
- Christian Science Monitor